Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the earth. Its world success wasn't crafted as a result of common marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s around the globe growth.
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CDG attained Worldwide notice by presenting clothes that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early inside the eighties.
This global visibility strengthened the CDG Hoodie name and attracted faithful prospects from each corner of the globe.
The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, as well as the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the Comme Des Garcons line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter collection addressed the thought from the persona,[15] the various ways to existing just one's self to the earth. Fusing customized menswear with feminine factors including corsets and flower printed dress fabrics, Persona was another collection that put together the feminine While using the masculine.
CDG crafted a strong distribution method by positioning its solutions in prime luxury shops like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch in the US that has a supper curated via the artist and chef, Laila Gohar.
Each and every store was made as an inventive Room, maximizing CDG Hoodie's status for innovation and providing customers an immersive retail encounter.
With the rise of internet shopping, CDG expanded its reach by supplying collections by official and partnered e-commerce platforms. Social networking and vogue communities helped spread the brand name’s id, making pieces much like the Participate in Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, assisting CDG achieve world-wide mainstream visibility when being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays attained around the world media protection, reinforcing the model's status for groundbreaking creativeness.
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The organization also produces a line of agendered fragrances, a lot of which might be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[six]